Only 2 Ways To Reach More High-Value Patients
Feb 02, 2022If you prefer to consume the content in audio format, you can listen to this article on our podcast here.
Introduction
Dear clinic owner/manager,
Thank you for reading this. I know our time is valuable and I will do my very best to earn your trust by getting straight to the point.
So, the purpose of this blog post is to share with you in less than 5 minutes with 5 simple images, exactly what you can be doing right now as a clinic to reach more new and high-value patients.
Think of it as getting an "MBA in Clinic Marketing" and explain it in such a way that even a 12-year-old, a non-English speaker can understand it.
About
Before we get started, (and because I really want you to take this information seriously) please allow me a moment to briefly introduce myself.
I am the co-founder of a relatively successful dental clinic, (5 doctors / 5 million euros per year) with learnings from 13 years of consulting for more than 126 clinics both small & large across 26 countries to increase their revenue, reputation & results collectively by over 31% - yes, even during the COVID pandemic & lockdowns.
During those years, I too have been confused & misguided in the past about how best to reach new patients, thinking that there are so many different ways to choose from.
I was wrong.
I want to save you from the same mistakes.
So here it is:
No matter what "marketing agencies" and "business growth consultants" want you to believe...
There are only 2 ways to get your clinic more new or high-value patients...
Only 2 Ways
Yes, just 2. And that would be to:
1. Do Marketing (nothing new here, apart from the fact that there are just 6 sources of new patient inquiries for you to focus on, so easy to do, and just 1.5 of those strategies cost real money, (1.5. is not a typo, I'll cover that later)
or...
2. Optimize The New Patient Journey (most clinics overlook this, but it is even easier to get more patients this way - and there are only 5 things to look at which I'll cover later)
Ideally, you're doing both.
But, unless you've just opened your doors to your very first patient just a few weeks ago, or no matter if you have just:
10,
100,
or 1000 patients per week in your clinic,
I'd start with:
The 5 Step Patient Journey
Why new patient journey first?
Well, it's fully under your control (unlike regular marketing), costs you nothing but a little time, and will bring immediate results with the patients who are contacting you right now.
DO THIS! Look at the conversion percentages between those 5 stages. Think about what you can do to improve them and you'll get more new patients instantly, like this...
What Would This Look Like?
Let's now take those same example new patient numbers and apply our Clinic Boost Method to them:
Can you see the benefit of this? It might seem small but we just more than doubled your revenue.
So many potential patients are lost along the way. Ask yourself, is it because those patients decided not to have treatment at all? Maybe. But in the majority of cases, those potential patients will choose another clinic instead.
Like in medicine, often you need to restore before you improve and move on to...
The 6 Patient Acquisition Sources
- patient referrals, and ONLY then move up to
- follow-ups
- partnerships
- online visibility
- offline visibility
- paid ads
ONLY when you have full confidence that each strategy is working well for you. Understood?
What Would This Look Like?
Let's now take those same example new patient numbers and apply our Clinic Boost Method to them:
Maybe you won't even need to look at patient acquisition sources 3,4,5,6 because 1 & 2 are working so well for you!
Could you imagine not having a marketing budget?
The 2 Methods Together
You now understand the simplicity of "what needs to be looked at" to improve your new patient numbers right now.
"HOW" to improve those numbers? Yes, I can make that super easy for you and your team too.
I believe that I have put together the world's best resource for reaching new patients. It's called "The Clinic Boost Method".
Before I invite you to the program, there is something else I need to cover first.
Because you simply can't start with any of this unless you know what your new patient numbers are in the first place, so let's get round to getting...
A "Diagnosis" Of Your Clinic
From this "diagnosis", you know exactly what needs to be fixed to get the result you are after for your clinic, and which of the 2 methods should be focused on first.
Having difficulty doing the "diagnostics"? I can help your team with that right now. How?
"I never thought of it like that..."
No. Most clinics don't. So, they limit their potential to reach more patients without even realizing it. I did too with my clinic for many years.
So, in return for reading this purposely short blog (you'd be surprised at how few people these days will take the time to read), I'm offering you a 45-minute free "consultation session" with me and my team.
If you don't have the numbers clear yet - then be sure to watch our youtube playlist on how to exactly gather the data step-by-step.
We'll tell you exactly, based on your numbers, how you perform against other top clinics and what would need to be done to get you to their levels.
Based on our extensive experience (we do a consultation session for clinics like this almost every day - so be sure to reserve your slot early) I'll also tell you if the new patient acquisition or optimizing the new patient experience is what your clinic should be working on first, and which of my tactics to do first so that you can potentially double your new high-value patient numbers within the next 90 days.
My Invitation To You
At the end of the consultation session, just like with your patients, you're free to go ahead and let me provide the treatment you need to get your new patient numbers to where you want them to be, or you can take your "treatment plan" and share it with another company who could possibly help you.
Sounds fair?
To the success of (so sorry we haven't met personally yet - so just insert your own name/clinic name here - you deserve it :)
Looking forward to speaking to you in person soon...
PS: If you haven't already, schedule a quick 15m call with us here to see if we can help you.